USPTO v. Booking.com: Adding “.com” can now Establish Trademark Eligibility for a Generic Term
USPTO v. Booking.com: Adding “.com” can now Establish Trademark Eligibility for a Generic Term. Tyler Rexhouse In a recent Supreme Court case, USPTO v. Booking.com, the Court determined that a so-called “generic.com” mark is eligible for federal trademark registration. “Generic.com” marks are a combination of a generic word or phrase (e.g., “wine” or “haircuts”)…