Where Are Your “USA” Clothes Made? Country-of-Origin Trademarks May Cause Customer Confusion
To what extent do country-of-origin trademarks confuse consumers? The US Court of Appeals for the Federal Circuit (Federal Circuit) recently addressed this issue relating to jeans with a brand name that includes the term “USA.” * An American company named JBLU, Inc. (JBLU) sells jeans under the name C’est Toi Jeans USA. While the term,…